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Last November 2020, CANAL+ launched a campaign where stars of the network, including actor Kad Merad, were looking for their login information to access the channel. The promo turned out to be so successful that the actor now gets constantly asked for his CANAL+ password, whether he’s on TV, in the street, at family dinners, on set ...

Riffing on the widespread joke, CANAL+ and Paris-based agency BETC created this promo with a slice of Merad’s fictionalized daily life since the launch of the previous commercial. How far does this running gag go?

Martin Werner directed this new spot--which will appear on TV and in cinema theaters throughout France--via production company Henry. (Werner is repped by RESET Content in the U.S. ad market.)

CANAL+ is a major entertainment platform. Subscribers can view programs from CANAL+, as well as Netflix, Disney+, Eurosport and beIN Sports with their account. The Merad spot will gain additional exposure online (digital and social media).

Client Canal+ Agency BETC Paris Stephane Xiberras, executive creative director; Eric Astorgue, creative director/art director; Martin Rocaboy, copywriter; Anouk Bossois, assistant art director; Sebastien Houdusse, Martin Lagache, strategic planners; Karim Naceur, Slim Trabelsi, TV producers. Production Company Henry  Martin Werner, director. Sound Company Les Kouz

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